ƵAPP

Turn Your Customer Insights into Personalized, High-Impact Email

About this video

Your email service provider (ESP) helps you reach your customers and offers capabilities to deliver personalized, engaging messages. But it can’t do it alone. The key to creating emails built on valuable insights lies in the customer data platform (CDP). In other words, lock in on your CDP and ESP integration, you’ll unlock the full potential of your customer data and your email.

Don’t miss this panel discussion with Kara Trivunovic, SVP, Strategic Solutions at ƵAPP Global, Jim Moroney, Sr. Manager, Customer Data Platforms/MarTech at Accenture, and Roy Wollen, President at Hansa Marketing Services (a CDP Agency) and Lecturer at Northwestern University, as they uncover how a symbiotic relationship between your CDP and ESP can enable:

  • Streamlined marketing workflows
  • Increased ROI
  • Unified customer views
  • More precise personalization and segmentation

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