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Back-to-School 2024: ƵAPP Data Uncovers Shopping Plans

By Melissa Tatoris, VP Retail Solutions. Back-to-School is right around the corner as the season is now extended. And parents are prepared to spend some serious cash. We recently ran a survey of 1,477 back-to-school shoppers in the U.S. to learn where…

June 21, 2024 | 5 min read

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Back to School 2024: Shopping Insights Infographic

It’s barely Summer, but back-to-school is right around the corner. In fact, some shoppers have already started. To help brands and retailers win this back-to-school season, we conducting a survey of nearly 1,500 U.S. back-to-school shoppers to understand when and where…

June 21, 2024 | < 1 min read

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Tap the Potential of Your CDP Data to Discover the Most Valuable Customer Attributes

By Heather Anding, VP Strategic Consulting. The sheer volume of data available to marketers can be overwhelming. The challenge lies in discerning which data points will drive the most value and enhance the personalization and…

June 18, 2024 | 3 min read

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Generative AI for Marketing—Content to Customer Journeys

Predictive AI is already baked into many of your marketing tasks. But when it comes to generative AI, most of us are still dipping our toes in the waters. What, exactly, is the difference? Predictive AI relies on historical data to predict…

June 17, 2024 | 7 min read

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ƵAPP NEXT: The Impact of GenAI on Marketing

About this video ƵAPP leaders from around the organization offer their perspective on what makes generative AI an important catalyst in the transformation of marketing and the evolution of marketers as a whole. Find out what it means when…

June 13, 2024 | < 1 min read

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